Clean Energy Fuels

Industry

  • Automotive
  • Transportation

Strategy

  • Digital Presence
  • B2B Distribution Channels

Region

  • Fields of Marketing
  • Advertising and Design

CHALLENGE

Clean Energy is the largest provider of natural gas and liquid natural gas fuels for transportation in the North American market. Upon inception, the corporate website and collateral did not convey the message that the shareholders wanted to share with the general public. The website weighed heavy on investor relations as well as press releases. The goal was to give the general public a visual of credibility, and marketibilty to the general public as a educational tool explaning and definitions what impact fossil fuels has on the planet and the benefits and upsides to converting American transportation to an alternative fueL.

SOLUTION

An exercise in user experience, as well as applying the new brand identity created by Paris-based agency, The Area Lab. The new brand dictated the content strategy as well as the overall tone or voice of the language. A complete overhaul of the website design was executed alongside a new mobile website. The solution to forward-face Clean Energy to the general public, the strategy was to create visual infographics to easily translate the message in a simple, understandable fashion. Whilst the investor, corporate and press room remain important, these pages were tucked into a sub-menu underneath the About Us section.